App Marketing Specialist with Digital Growth Expertise

5 days ago


Bengaluru, Karnataka, India Cleartrip Full time
About the Role

We're seeking a skilled App Marketing Specialist to drive our app marketing campaigns forward. This key role involves handling paid marketing initiatives and using data to optimize our app's growth.

Key Responsibilities:
  • Campaign Planning and Execution: Develop and execute app marketing campaigns across platforms such as Google Ads, Meta, or other Paid Marketing Platforms.
  • Marketing Budget Management: Effectively manage monthly marketing budgets to achieve optimal results.
  • Campaign Performance Tracking: Monitor and analyze campaign performance metrics to inform future marketing decisions.
  • Target Achievement: Meet app install and user acquisition targets through strategic planning and execution.
  • Performance Reporting: Create detailed performance reports to provide valuable insights for ongoing optimization.
  • Campaign Optimization: Utilize data analysis to optimize campaigns for improved performance.
  • Team Collaboration: Collaborate with various teams to enhance app marketing strategies.
Required Skills and Qualifications:
  • Digital Marketing Experience: 2-4 years of experience in digital marketing, specifically in app marketing.
  • Mobile App Marketing Knowledge: Strong understanding of mobile app marketing platforms and strategies.
  • Paid Marketing Campaigns: Experience with paid marketing campaigns (Google Ads, Facebook Ads, etc.).
  • App Analytics Tools: Good knowledge of app analytics tools.
  • Data Analysis and Reporting: Excellent data analysis and reporting skills.
  • MS Excel Proficiency: Proficient in MS Excel for data handling.
Benefits and Compensation

The estimated salary range for this role is approximately $80,000 - $110,000 per year, based on industry standards and market conditions.



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