Product Marketing Specialist

18 hours ago

Bengaluru, Karnataka, India PhonePe Full time

About PhonePe Group

PhonePe is India's leading digital payments company with over 500 million registered users and 37 million merchants covering nearly all postal codes across the country. Leveraging its leadership in digital payments, PhonePe has expanded into financial services, including insurance, mutual funds, stock broking, and lending. Additionally, it operates adjacent tech-enabled businesses such as Pincode for hyperlocal shopping and Indus App Store, India's first localized App Store.

Culture

We empower individuals to do their best work and create an environment that fosters growth. Our team trusts each other to make decisions and own their work from start to finish. A passion for technology is essential for success at PhonePe. If you enjoy building impactful technologies, collaborating with top minds, and executing projects with purpose and speed, this might be the right opportunity for you.

About the Role

  • User & Developer Content Creation: Collaborate with the Indus CRM team to craft engaging content for push notifications and email campaigns targeting end-users and developers. This involves creating clear, concise, and persuasive messages that drive app usage, promote new features, and strengthen relationships with both audiences.
  • Elevating Curation Efforts: Partner with the Indus Curation team to develop captivating product descriptions and brand copy. Your expertise will help highlight key features and benefits of curated apps, ultimately influencing user downloads and engagement.
  • Championing New Feature Awareness: Work closely with the Indus Product and PR teams to develop compelling communication strategies for promoting new features within the app store. This may involve crafting press releases, creating social media campaigns, and collaborating on in-app announcements.
  • Staying Ahead of Trends: Remain current on mobile marketing trends, user behavior patterns, and best practices in mobile app distribution. Leverage your insights to develop data-driven marketing campaigns that maximize user engagement and brand awareness.

Qualifications

  • Minimum 3-5 years of experience in product marketing, mobile marketing, or a related field.
  • A proven track record of developing engaging content and marketing campaigns that drive user engagement and brand growth.
  • A strong understanding of user acquisition, retention, and growth strategies within the mobile app ecosystem.
  • Excellent writing and editing skills with the ability to adapt tone and style for various audiences (users, developers, media).
  • Experience with content management systems (CMS) and email marketing platforms is a plus.
  • Familiarity with data analysis tools and the ability to translate data insights into actionable marketing strategies.
  • A passion for mobile apps and attention to detail.
  • Excellent communication, collaboration, and interpersonal skills.

Estimated Salary: ₹12-18 lakhs per annum, depending on experience and qualifications.

Benefits

  • Insurance Benefits: Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
  • Wellness Program: Employee Assistance Program, Onsite Medical Center, Emergency Support System
  • Parental Support: Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
  • Mobility Benefits: Relocation benefits, Transfer Support Policy, Travel Policy
  • Retirement Benefits: Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment
  • Other Benefits: Higher Education Assistance, Car Lease, Salary Advance Policy

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