Senior App Marketing Specialist

2 days ago


Bengaluru, Karnataka, India PhonePe Full time

About PhonePe Group:

PhonePe is India's leading digital payments company with a massive user base of 50 crore and 3.7 crore merchants covering over 99% of the postal codes across India.

The company has expanded into various financial services, including insurance, mutual funds, stock broking, and lending, as well as adjacent tech-enabled businesses like Pincode for hyperlocal shopping and Indus App Store, which is India's first localized app store.

We're looking for a Senior App Marketing Specialist to join our team in driving user engagement and app discovery through strategic campaign execution.

About the Role:

  • Campaign Management:You will collaborate closely with cross-functional teams to plan, develop, and execute effective monthly campaigns across various channels like push notifications and email marketing.
  • Data-Driven Approach:Leverage data insights to personalize campaigns, target specific user segments, and measure campaign performance.
  • Omnichannel Communication:Work across various channels to ensure consistent messaging and a seamless user experience.
  • CRM Operations:Manage day-to-day CRM operations, which may involve tasks like user segmentation, creating targeted contact lists, and analyzing user behavior data.
  • Reporting & Optimization:Regularly monitor campaign performance metrics, analyze results, and generate reports to identify areas for improvement and optimize future campaigns.

Qualifications:

  • A minimum of 2-3 years of experience in CRM management, marketing automation, or a related field.
  • A proven track record of developing and executing successful marketing campaigns across various channels.
  • A strong understanding of user engagement strategies and best practices in mobile app marketing.
  • Experience with email marketing platforms and push notification tools is a plus.
  • Familiarity with data analysis tools and the ability to translate data insights into actionable campaign strategies.

Estimated Salary:

We offer an estimated salary of ₹1,200,000 - ₹1,500,000 per annum based on industry standards and location.

Benefits:

  • Medical Insurance
  • Critical Illness Insurance
  • Accidental Insurance
  • Life Insurance
  • Employee Assistance Program
  • Onsite Medical Center
  • Emergency Support System
  • Maternity Benefit
  • Paternity Benefit Program
  • Adoption Assistance Program
  • Day-care Support Program


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