Senior App Marketing Specialist
2 days ago
About PhonePe Group:
PhonePe is India's leading digital payments company with a massive user base of 50 crore and 3.7 crore merchants covering over 99% of the postal codes across India.
The company has expanded into various financial services, including insurance, mutual funds, stock broking, and lending, as well as adjacent tech-enabled businesses like Pincode for hyperlocal shopping and Indus App Store, which is India's first localized app store.
We're looking for a Senior App Marketing Specialist to join our team in driving user engagement and app discovery through strategic campaign execution.
About the Role:
- Campaign Management:You will collaborate closely with cross-functional teams to plan, develop, and execute effective monthly campaigns across various channels like push notifications and email marketing.
- Data-Driven Approach:Leverage data insights to personalize campaigns, target specific user segments, and measure campaign performance.
- Omnichannel Communication:Work across various channels to ensure consistent messaging and a seamless user experience.
- CRM Operations:Manage day-to-day CRM operations, which may involve tasks like user segmentation, creating targeted contact lists, and analyzing user behavior data.
- Reporting & Optimization:Regularly monitor campaign performance metrics, analyze results, and generate reports to identify areas for improvement and optimize future campaigns.
Qualifications:
- A minimum of 2-3 years of experience in CRM management, marketing automation, or a related field.
- A proven track record of developing and executing successful marketing campaigns across various channels.
- A strong understanding of user engagement strategies and best practices in mobile app marketing.
- Experience with email marketing platforms and push notification tools is a plus.
- Familiarity with data analysis tools and the ability to translate data insights into actionable campaign strategies.
Estimated Salary:
We offer an estimated salary of ₹1,200,000 - ₹1,500,000 per annum based on industry standards and location.
Benefits:
- Medical Insurance
- Critical Illness Insurance
- Accidental Insurance
- Life Insurance
- Employee Assistance Program
- Onsite Medical Center
- Emergency Support System
- Maternity Benefit
- Paternity Benefit Program
- Adoption Assistance Program
- Day-care Support Program
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