Paid Search Campaign Manager

2 days ago

Mangalore, Karnataka, India beBeeSearch Full time ₹ 12,00,000 - ₹ 20,00,000

Senior Paid Search Strategist

We seek a seasoned professional to lead our Digital Team in executing large online SEM advertising campaigns for clients on Google and Bing Ad platforms.

The ideal candidate will have 4-6 years of experience in managing complex paid marketing campaigns aligned with tactical plans, offering strategic recommendations to shape future planning.

Key Responsibilities:

  • Develop and implement comprehensive campaign strategies based on client objectives and goals.
  • Optimize media campaigns towards target KPIs within various advertising platforms, including Google Ads and Microsoft Advertising.

Requirements:

  • At least 4 years of experience in building Paid Search/PPC campaign strategies.
  • Expertise in building and optimizing campaigns, keyword lists, extensions, and ad copy.
  • Proficient in writing and testing ad copy, as well as using Google Ads Editor.
  • Ability to develop budget projections and pace campaigns based on monthly budgets.
  • Experience with bidding tools and strategies, along with strong analytical and reporting skills.
  • Excellent English language skills for communication with US-based teams.

Preferred Skills:

  • Working knowledge of third-party tools like DoubleClick and Omniture.
  • Experience in running Google Shopping campaigns.

Personal Characteristics:

  • Self-Starter with strong organizational skills and ability to prioritize projects based on business needs.
  • Ability to take direction, work independently, and move quickly in a deadline-driven environment.
  • Team Player with managerial skills to lead by example and mentor others.

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