SEM - Google Paid Marketing

2 weeks ago

Mangalore, Karnataka, India FirstCry (BrainBees Solutions Ltd.) Full time

Job Description:

Key Responsibilities:

  • Campaign Strategy & Management: Plan, create, and execute effective SEM strategies across Google Ads, Meta Ads, and other platforms.
  • Optimization: Continuously optimize campaigns to improve performance metrics (CTR, conversion rates, quality scores) and meet KPIs.
  • Keyword Research: Perform in-depth keyword research and analysis to identify opportunities and trends for better targeting and audience reach.
  • Ad Creation: Write compelling ad copy and test variations for better performance.
  • Performance Tracking: Analyze and report on campaign performance using tools like Google Analytics, SEMrush, and other relevant platforms.
  • A/B Testing: Conduct A/B testing on ads, landing pages, and other elements to continually enhance campaign performance.
  • Budget Management: Manage SEM budgets, ensuring campaigns are delivered within budget and goals are met efficiently.
  • Market Research: Stay up to date with SEM trends, algorithm changes, and best practices to maintain a competitive edge.

Qualifications:

  • Experience: 1.5 to 4 years of experience in SEM and paid search campaigns management.
  • Technical Skills: Proficient in Google Ads, Meta Ads, Ads, Google Analytics, and other SEM tools (experience with tools like SEMrush or Ahrefs is a plus).
  • Analytical Skills: Strong data-driven mindset with the ability to analyze large sets of data and derive actionable insights.
  • Certifications: Google Ads certification (preferred) or other relevant SEM qualifications.
  • Creativity: Ability to craft engaging ad copy and create testing strategies to improve results.
  • Communication: Strong written and verbal communication skills, with the ability to present campaign insights and recommendations to stakeholders.
  • Time Management: Ability to manage multiple projects and campaigns in a fast-paced environment.

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