Digital Media Strategy Director
6 days ago
Whizz HR is seeking a highly skilled Digital Media Strategy Director to join a leading brand in Mumbai. The ideal candidate will have 10-20 years of experience in online media planning and buying.
Job Summary:
The Digital Media Strategy Director will be responsible for devising strategies for digital media plans, overseeing all planning and buying activities, and supervising digital media schedules and contracts with outside media vendors.
Main Responsibilities:
- Develop and implement effective digital media strategies to drive business growth and enhance customer engagement.
- Lead the development of media plans, RFPs, and other related documents to ensure alignment with business objectives.
- Collaborate with cross-functional teams to identify opportunities for performance enhancement and recommend data-driven solutions.
- Analyze market trends, competitors, and consumer behavior to inform strategic decisions.
- Maintain expertise in Google Ads, Facebook Business Manager, and other digital media platforms to optimize ad content and improve ROI.
- Provide research support during the development of objectives, strategies, and plans, using tools such as Plan, Media Metrix, Nielsen-NetRatings, and AdRelevance.
Requirements:
- 10-20 years of experience in online media planning and buying.
- Strong writing, presentation, and analysis skills.
- Detail-oriented with strong attention to follow-through.
- Experience with Facebook Ads Manager, Google Media, and other third-party platforms like Amazon Web Services and OTT platforms.
- Proficiency in using Atlas and/or DoubleClick.
Compensation: The estimated salary for this position is ₹2,500,000 - ₹3,500,000 per annum, commensurate with experience. This includes a competitive benefits package and opportunities for career growth and development within Whizz HR.
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