Digital Marketing Director

1 week ago


Gurgaon, Haryana, India Hostbooks limited Full time

Company Overview

HostBooks Limited is a leading company in the industry, offering innovative solutions to businesses. We are seeking an experienced Digital Marketing Director to join our team.

About the Role

We offer a competitive salary of $120,000 - $150,000 per year, depending on experience, to our Digital Marketing Director. This role involves overseeing all digital marketing activities, including SEO/SMO, marketing database, email, social media, PPC, and display advertising campaigns.

Key Responsibilities

  • Plan and execute digital marketing campaigns across various channels
  • Design, build, and maintain social media presence
  • Measure and report campaign performance, assessing against goals (ROI and KPIs)
  • Identify trends and insights, optimizing spend and performance based on findings
  • Brainstorm new growth strategies and plan experiments/conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize analytical skills to evaluate end-to-end customer experience across multiple channels and touchpoints

Requirements and Skills

To be successful in this role, you will need:

  • A BS/MS degree in marketing or a related field
  • Proven experience in digital marketing from the international travel industry
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
  • Strong creative skills, with experience identifying target audiences and devising engaging digital campaigns
  • Experience optimizing landing pages and user funnels
  • Knowledge of A/B and multivariate experiments
  • Solid understanding of website analytics tools (e.g., Google Analytics)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)

Location

Gurugram, India


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