Digital Marketing Director
1 week ago
Company Overview
HostBooks Limited is a leading company in the industry, offering innovative solutions to businesses. We are seeking an experienced Digital Marketing Director to join our team.
About the Role
We offer a competitive salary of $120,000 - $150,000 per year, depending on experience, to our Digital Marketing Director. This role involves overseeing all digital marketing activities, including SEO/SMO, marketing database, email, social media, PPC, and display advertising campaigns.
Key Responsibilities
- Plan and execute digital marketing campaigns across various channels
- Design, build, and maintain social media presence
- Measure and report campaign performance, assessing against goals (ROI and KPIs)
- Identify trends and insights, optimizing spend and performance based on findings
- Brainstorm new growth strategies and plan experiments/conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize analytical skills to evaluate end-to-end customer experience across multiple channels and touchpoints
Requirements and Skills
To be successful in this role, you will need:
- A BS/MS degree in marketing or a related field
- Proven experience in digital marketing from the international travel industry
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Strong creative skills, with experience identifying target audiences and devising engaging digital campaigns
- Experience optimizing landing pages and user funnels
- Knowledge of A/B and multivariate experiments
- Solid understanding of website analytics tools (e.g., Google Analytics)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
Location
Gurugram, India
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