Digital Marketing Director

3 days ago


Gurgaon, Haryana, India Antara Assisted Care Services Limited Full time

Company Overview

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Antara Assisted Care Services Limited is a leading provider of care services, committed to delivering high-quality support to individuals in need. We are seeking a talented Digital Marketing Director to join our team and drive our digital marketing efforts forward.

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Salary

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The successful candidate can expect a salary of approximately $120,000 per annum, commensurate with experience.

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Job Description

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We are looking for a seasoned Digital Marketing Director to lead our digital marketing strategy and execute campaigns that drive revenue growth through online lead generation. The ideal candidate will have a strong focus on branding and performance marketing, with a proven track record of success in managing 360-degree marketing activities.

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Key Responsibilities:

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  • Digital Marketing Strategy: Develop and execute high-impact digital marketing campaigns to increase lead generation and drive conversions for our care services.">
  • Performance Marketing: Create and manage paid online campaigns (Google Ads, social media, etc.) to generate high-quality leads, optimizing campaigns based on performance metrics like CPC, CTR, and ROI.">
  • Brand Building: Enhance our digital presence and strengthen our brand identity through online channels, ensuring consistent messaging and positioning across all platforms.">
  • 360-Degree Marketing: Oversee the execution of integrated marketing campaigns that combine digital with offline initiatives such as print, radio, events, and partnerships.">
  • Strategic Planning: Develop comprehensive marketing strategies that align with business objectives and ensure measurable outcomes in revenue growth and market penetration.">
  • Budget Management: Manage the annual marketing budget, ensuring optimal allocation of resources for both digital and offline marketing initiatives, while maximizing ROI.">
  • Team Leadership: Lead and mentor a team of marketing professionals, including digital marketers, content creators, and design specialists, to execute marketing initiatives effectively.">
  • Collaboration with Sales Teams: Work closely with sales teams to ensure alignment between marketing campaigns and sales objectives, focusing on lead quality and conversion.">
  • Market Analysis: Stay updated with industry trends, competitor activities, and customer preferences to adapt marketing strategies accordingly.">
  • New Launches and Expansion: Support the launch of new care services and expansions into new cities by developing localized marketing strategies and overseeing their execution.">
  • Tracking and Reporting: Regularly track, analyze, and report the performance of marketing campaigns, providing actionable insights and recommendations for continuous improvement.">
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Required Skills and Qualifications:

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The ideal candidate will possess a Bachelor's or Master's degree in Marketing, Business Administration, or a related field, with at least 10-13 years of experience in marketing, preferably with a strong focus on digital and performance marketing.

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Benefits:

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We offer a competitive salary package, along with opportunities for professional growth and development. If you are a motivated and results-driven individual who thrives in a dynamic environment, we encourage you to apply for this exciting opportunity.

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Location: Not mentioned but can be found by knowing the location of company Antara Assisted Care Services Limited is located.



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