Digital Media Strategy Lead

3 days ago


Gurgaon, Haryana, India Hashtag Orange Full time
Job Description

We are seeking a skilled Digital Media Strategy Lead to join our team at Hashtag Orange. As a key member of our marketing department, you will be responsible for developing and executing strategic plans to drive business growth through digital media channels.

About the Role
  • Develop and execute comprehensive digital media strategies that align with business objectives.
  • Manage and optimize digital campaigns across multiple platforms, including Google Ads, Facebook, Instagram, LinkedIn, and programmatic media buying.
  • Collaborate with cross-functional teams to ensure cohesive media strategies that meet client goals.
  • Analyze campaign performance data and generate insightful reports to inform optimization decisions.
Requirements
  • 5-6 years of experience in performance marketing, with at least 3 years of experience in managing client media accounts within a marketing agency environment.
  • Strong knowledge of digital advertising platforms, programmatic media buying, and other performance-driven marketing tools.
  • Excellent analytical skills with the ability to interpret campaign data and generate insights.
  • Proven ability to lead campaigns, collaborate with teams, and mentor junior staff.
Compensation and Benefits

The estimated salary for this role is $120,000 - $150,000 per year, depending on experience. Additionally, we offer a comprehensive benefits package, including health insurance, retirement plan, and paid time off.



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