Digital Strategy Director | Data Insights Leader

1 month ago

Gurgaon, Haryana, India GroupM Full time

Job Overview

Mindshare, a leading media and marketing services agency, is seeking an exceptional Digital Strategy Director to lead our data-driven initiatives. As a key member of the team, you will be responsible for decoding digital data, marrying offline and online data, and developing actionable strategies to drive business growth.

Key Responsibilities:

  • Provide strategic communications and planning leadership on driving data-driven automation for Mindshare.
  • Act as the go-to person for data strategy and have a strong understanding of cross-channel media strategy.
  • Support the team that works on annual marketing strategies along with the Client Leadership team and specialist units.
  • Develop creative ideas and disruptive automation projects driving innovations for clients, aligned with their business, customer, and brand goals.
  • Drive consumer understanding to draw insights that impact brand plans.

Requirements:

  • Strong depth and width of data & tech expertise, combined with knowledge of integrated operations.
  • A data-led and consumer-first approach to digital marketing automation vision.
  • Center-brained approach, combining analytics and artificial intelligence.
  • Exposure to leading techniques and tools in marketing, brand planning, research (qualitative and quantitative), consulting.
  • Strong understanding & passion for innovation around projects such as consumer-first data clean rooms.
  • Highly passionate, collaborative, outgoing, creative data strategist.
  • Strong tool & analytical skills.
  • Self-motivated, proactive, highly organized, and drives for business results with urgency.
  • Able to design, implement, and analyze primary data research and need of dashboarding with minimal supervision.

Education and Experience:

  • MBA or Master's degree.
  • 5-7 years' experience.
  • Prior work experience in or exposure to Data Analytics.
  • Understanding of tools such as Python, Power BI, DSP understanding.

Salary Range:$120,000 - $180,000 per year.

About Mindshare:

Mindshare is a global media and marketing services agency that helps brands build stronger connections with consumers through innovative data-driven strategies. We are part of GroupM, one of the world's leading media investment groups.

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