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As a proactive and results-driven Business Development Manager, you will be responsible for onboarding, managing, and growing affiliate marketing campaigns across domestic and international markets with in-depth knowledge of web and mobile platforms.
Expertise in Affiliate Marketing Terminology
The profile requires a strong understanding of the terminology commonly used within the Affiliate Marketing industry.
Sales Funnel Strategy
The individual should be familiar with the concept of a sales funnel and its various stages. This knowledge is crucial for devising effective affiliate marketing strategies that align with different stages of the customer journey.
Campaign Research and Competitive Analysis
The role involves conducting comprehensive research on affiliate marketing campaigns. This includes analyzing the strategies of competitors to identify potential opportunities and areas for improvement.
Campaign Performance Metrics
The individual is expected to provide suitable solutions to clients based on their specific marketing needs. This requires a deep understanding of both the client's industry and the affiliate marketing techniques that would work best for them.
Web and Mobile Tracking Platforms
A thorough comprehension of campaign performance metrics is essential. This involves understanding key indicators like click-through rates (CTR), conversion rates, return on investment (ROI), and other relevant metrics that measure the success of affiliate marketing efforts.
Pricing Models Knowledge
The profile requires familiarity with various pricing models commonly used in affiliate marketing. Examples of such models include Cost Per Lead (CPL), Cost Per Sale (CPS), Cost Per Acquisition (CPA), and Cost Per Impression (CPI).
Key Responsibilities
The individual should possess in-depth knowledge of these verticals within affiliate marketing. This includes understanding how these pricing models work, how to optimize campaigns based on them, and their relevance to different client goals.
