Marketing Visionary

4 days ago

Mohali, Punjab, India beBeeStrategic Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Strategic Marketing Lead

We are seeking a visionary and strategic leader to drive growth in our B2B IT services vertical.

This is a senior-level position focused on developing and executing impactful marketing strategies aligned with business goals.

  • Develop and own the end-to-end marketing strategy for B2B IT services.
  • Align marketing objectives with company-wide business goals to drive lead generation and revenue growth.
  • Define and monitor KPIs across campaigns and continuously optimize for performance and ROI.
  • Conduct in-depth market research and competitive benchmarking to identify trends, opportunities, and threats.
  • Analyze customer personas, decision-making journeys, and buying behavior in the IT services sector.
  • Craft clear value propositions and messaging frameworks for different service lines and target industries.
  • Plan and manage integrated marketing campaigns (ABM, digital, email, webinars, content) to drive qualified leads.
  • Oversee the creation of high-quality marketing content including white papers, case studies, blog posts, presentations, and sales collateral.
Requirements:
  • Proven experience (6+ years) in B2B marketing within an IT services/software development environment.
  • Strong foundation in strategic marketing, market research, and competitive analysis.
  • Hands-on experience with marketing automation tools, CRM platforms, and analytics dashboards.

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