Head of Digital Marketing

7 days ago

Mohali, Punjab, India SARASWATI GROUP OF COLLEGES Full time ₹ 5,00,000 - ₹ 8,50,000 per year

CTC: ₹50,000 – ₹70,000 (No Barr for candidate from Academic Industry)

We're Hiring | International Admissions Officer

Saraswati Group of Colleges, Mohali, is seeking an experienced and visionary professional to lead our digital presence as Head of Digital Marketing.

Interested candidates may share their updated CV at:

|

Role Highlights:

  • Develop and execute comprehensive digital marketing strategies to enhance institutional brand visibility and student outreach.
  • Oversee SEO/SEM, social media campaigns, paid advertising, content strategy, and email marketing.
  • Manage the institution's website and digital communication channels to ensure updated, engaging, and student-friendly content.
  • Analyze campaign performance using analytics tools, prepare reports, and ensure ROI-driven strategies.
  • Collaborate with the admissions and academic teams to design impactful student recruitment campaigns.
  • Lead and mentor a digital marketing team to achieve strategic goals.

CTC: (based on experience & skillset)

Why Join Us?

Fixed working hours ensuring work-life balance

Alternate Saturdays off

Opportunity to work in the academia industry, shaping the digital face of one of the region's leading institutions

Professional, supportive, and growth-oriented environment

Candidate Requirements:

  • Bachelor's/Master's degree in Marketing, Digital Media, Communications, or a related field.
  • 7+ years of proven experience in digital marketing, with at least 2–3 years in a leadership/managerial role.
  • Prior experience in universities/colleges/academic institutions will be considered a strong advantage.
  • Expertise in SEO/SEM, Google Ads, social media strategy, and content marketing.
  • Strong knowledge of analytics tools (Google Analytics, Search Console, SEMrush, Ahrefs, etc.).
  • Excellent leadership, communication, and project management skills.
  • Creative mindset with the ability to adapt strategies to evolving digital trends

Location: Saraswati Group of Colleges, Mohali

Apply Now: |

Job Type: Full-time

Pay: ₹50, ₹85,000.00 per month

Benefits:

  • Commuter assistance
  • Provident Fund

Experience:

  • Content creation: 3 years (Preferred)
  • University Branding: 7 years (Preferred)

Work Location: In person

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