Strategic Personalization Engineer

21 hours ago


Kozhikode, Kerala, India beBeePersonalization Full time ₹ 20,00,000 - ₹ 35,00,000
Lead Engineer - Adobe Target

Job Overview:

We seek a seasoned Lead Engineer to spearhead the implementation of personalized experiences across web and mobile platforms using Adobe Target solutions.

The ideal candidate will possess in-depth expertise in Adobe Target, with additional experience in Adobe Edge and a strong understanding of Adobe Journey Optimizer (AJO). Familiarity with Customer Data Platforms (CDP) is an asset.

  • Design and implement scalable architecture for Adobe Target solutions
  • Collaborate with cross-functional teams to integrate Adobe Edge for real-time decisioning
  • Provide strategic guidance on AJO capabilities and journey orchestration
  • Work with marketing and data teams to align personalization strategies with business objectives
  • Ensure maintainable and efficient architecture for Adobe Experience Cloud integrations
  • Support CDP-related initiatives and audience segmentation strategies


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