Category Growth Specialist

4 hours ago

Malappuram, Kerala, India beBeeBuying Full time ₹ 80,00,000 - ₹ 1,20,00,000
Job Description

As a Buying and Merchandising Manager, you will play a critical role in driving category growth and profitability.

Key Responsibilities:

  • Develop customer-relevant product assortments to achieve sales, margin, stock turn, and sell-through targets.
  • Plan seasonal launches and ensure timely product availability.
  • Work closely with planning teams to reflect market requirements and customer feedback in assortments.
  • Incorporate inputs from retail operations, planning, and customer feedback to refine assortments continuously.
  • Execute buying activities as per calendar timelines and approvals.
  • Select products across designs, fabrics, prints, embroideries, colors, price points, and styling trends.
  • Identify new product lines or designs based on customer trends and competitor activity.

Market Focus and Strategy:

  • Understand customer behavior and style preference considerations specific to Women's Ethnic Wear.
  • Assist competitor benchmarking to stay aware of pricing strategies, assortment gaps, and emerging styles.
  • Translate customer needs into actionable buying briefs for designers and suppliers.
  • Post-launch analysis identifies gaps and provides recommendations for assortment adjustments.
  • Collaborate with marketing teams to promote specific collections and campaigns through visual merchandising and communication plans.
  • Participate in market visits to gather competitor insights and customer expectations.

Vendor Management:

  • Build and maintain relationships with vendors while supporting the onboarding of new suppliers aligned with product requirements.
  • Evaluate vendor performance by providing feedback on quality, delivery timelines, and cost.
  • Support order placement, ensuring alignment on materials, samples, and production timelines.
  • Track vendor performance and resolve escalations related to product quality, delivery, or costing.
  • Help vendors understand business expectations related to designs, price points, and compliance.
  • Support order consolidation efforts to optimize supply and reduce lead times.

Financial Planning:

  • Optimize allocated budget utilization, ensuring alignment with category goals.
  • Support pricing strategies by analyzing costing, margin trends, and competitor positioning.
  • Negotiate with vendors and finalize cost structures under Category Lead guidance.

Product Presentation:

  • Collaborate with visual merchandising and marketing teams to ensure displays meet brand and seasonal requirements.
  • Support retail team in new product launches, space allocation, and promotional activities.
  • Prepare planograms with Visual Merchandising team to align product presentation with customer expectations.
  • Improve in-store presentation standards, ensuring consistency and appeal across outlets.

People Management:

  • Guide junior team members on product details, category-specific nuances, and execution.
  • Collaborate with cross-functional teams to ensure seamless launch and merchandising plan execution.
  • Share learnings and mentor team members to build product knowledge and category expertise.

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