Business Development Manager

2 days ago

Hyderabad, Telangana, India beBeeRetention Full time ₹ 8,00,000 - ₹ 10,00,000
About the Role

Our organization is seeking a dedicated professional to strengthen customer relationships and drive repeat business across digital channels.

This role will focus on managing the customer lifecycle, personalization, loyalty, and repeat purchase growth. You will use data-driven insights, creative campaigns, and automation to turn customers into brand advocates.

Key Responsibilities:
  • Customer Lifecycle Management
    • Design and execute customer retention journeys: onboarding, engagement, repeat, cross-sell, win-back, and churn prevention.
    • Increase Repeat Purchase Rate, Average Order Value, and Customer Lifetime Value through targeted CRM strategies.
    • Segment customers using RFM (Recency, Frequency, Monetary) and behavioral cohorts.
  • Campaign & Channel Management
    • Own CRM campaigns across Email, SMS, WhatsApp, and Push Notifications with sharp personalization.
    • Collaborate with performance marketing and creative teams to craft high-converting retention campaigns.
    • Ensure consistent brand voice, empathy, and care in all CRM communications.
  • Loyalty & Retention Programs
    • Strengthen our Loyalty Program – driving sign-ups, redemptions, and customer satisfaction.
    • Develop VIP & Subscriber Programs to improve Customer Lifetime Value.
    • Partner with CX teams to ensure issue resolution translates into retention opportunities.
  • Data, Analytics & Reporting
    • Track key retention metrics: Repeat Rate, Churn %, Customer Lifetime Value, Cost per Acquisition: Customer Lifetime Value ratio, Return on Ad Spend on retention.
    • Run A/B tests to optimize messaging, cadence, and offers.
    • Build weekly dashboards and insights for leadership.
  • Tools & Technology
    • Manage CRM/automation tools like Klaviyo, WebEngage, MoEngage, Clevertap, Shopify CRM integrations.
    • Drive data hygiene, personalization logic, and automation workflows.
    • Explore AI-driven segmentation and predictive churn tools.

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