Franchise Expansion Specialist

2 weeks ago

Nagpur, Maharashtra, India beBeeBusiness Full time ₹ 2,00,00,000 - ₹ 2,50,00,000

Key Role Summary

This is a senior leadership position responsible for driving business growth through strategic franchise partner acquisition and onboarding. The successful candidate will have a strong track record of sales, negotiation, and team management.

Job Overview

The Area General Manager plays a pivotal role in expanding Livspace's presence across multiple markets. This involves identifying high-potential cities, conducting market research, and developing strategies to acquire new franchise partners.

Main Responsibilities:

  • Market Research & Strategy: Collaborate with Regional Managers to identify lucrative cities for expansion. Conduct thorough research on demand clusters, competition, and real estate feasibility.
  • Lead Generation & Prospecting: Identify and qualify high-quality franchise prospects across various categories. Develop a robust funnel of partners aligned with Livspace's criteria (financials, business background, industry connections).
  • Partner Engagement & Conversion: Drive end-to-end meetings and presentations with prospective partners. Pitch Livspace's franchise models with clear ROI and business potential. Negotiate agreements and close franchise conversions.
  • Onboarding & Store Launch Support: Guide partners through franchise agreement, financial formalities, and store setup requirements. Coordinate with central teams for design, branding, training, and installation readiness.
  • Performance & Reporting: Achieve monthly/quarterly franchise acquisition targets. Maintain accurate reports on lead funnel, partner status, and conversion ratios.

Key Performance Indicators:

  • Number of new franchise partners onboarded.
  • Timely conversion of prospects into signed franchisees.
  • Successful completion of partner onboarding and store launch process.
  • Quality and sustainability of partners onboarded (aligned with Livspace's standards).

Required Expertise:

  • Bachelor's degree in Business or Marketing (MBA preferred).
  • 6–8 years of experience in business development, franchise acquisition, or channel sales.
  • Proven track record of partner onboarding and achieving aggressive sales targets.
  • Exposure to building materials, interiors, furniture, laminates, tiles, or related industries is strongly preferred.
  • Strong communication, negotiation, and presentation skills.
  • High willingness to travel extensively across assigned markets.

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