
Marketing Campaign Specialist
2 days ago
We are seeking a dynamic Marketing Campaign Specialist to join our growing marketing team.
- Monitor daily campaign performance, analyze metrics, and take data-driven decisions to improve return on investment.
- Develop and implement keyword strategies, bid strategies, and targeting methods.
- Analyze and interpret key metrics such as cost per click, conversion rate, and cost per action.
- Manage and scale ad campaigns across multiple formats to optimize performance, increase brand visibility, and maximize sales revenue.
- Work with the marketing team to allocate and optimize advertising budgets across multiple product lines.
- Collaborate with the sales and product teams to align advertising goals with overall business objectives.
The ideal candidate will have a strong understanding of digital marketing channels, including search engine optimization, pay-per-click advertising, and social media marketing.
Required Skills- Minimum 1+ years of hands-on experience with Amazon Ads (PPC, sponsored products, sponsored brands, etc.).
- Proven experience in managing and optimizing campaigns on Amazon Advertising Console or similar tools.
- Strong proficiency in Excel, Google Sheets, and data visualization tools.
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