
Specialist Paid Media Campaigns
23 hours ago
We are seeking a Performance Marketing Specialist to lead paid media campaigns across multiple platforms.
Job Overview:
As a Performance Marketing Specialist, you will be responsible for planning, executing, and optimizing paid campaigns on Google Ads, Meta Ads Manager, and other platforms. You will monitor key performance indicators (KPIs) such as cost-per-click (CPC), cost-per-action (CPA), click-through-rate (CTR), return-on-ad-spend (ROAS), and provide regular performance reports.
Key Responsibilities:
- Plan, execute, and optimize paid campaigns on multiple platforms.
- Monitor KPIs and provide regular performance reports.
- Conduct keyword research, competitor analysis, and audience segmentation for better targeting.
- Collaborate with designers and content teams to create high-performing ad creatives and landing pages.
- Run A/B testing for creatives, copies, and targeting strategies.
Required Skills:
- Strong expertise in Google Ads (Search, Display, YouTube), Meta Ads, and Ads.
- Proficiency in campaign optimization and conversion tracking.
- Strong analytical skills with the ability to interpret data and make performance-driven decisions.
- Knowledge of SEO basics to align paid and organic strategies.
Preferred Qualifications:
- Google Ads and Meta Blueprint certifications.
- Experience in agency environments with multi-client campaign management.
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