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Lead Marketing Campaign Specialist

2 weeks ago

Kozhikode, Kerala, India beBeeCampaign Full time ₹ 10,00,000 - ₹ 25,00,000

Marketing Campaign Manager

About the Role

We are seeking an experienced Marketing Campaign Manager to join our team. As a key member of our marketing department, you will be responsible for planning and executing multi-channel campaigns that drive business results.

Key Responsibilities
  • Campaign Planning and Execution
  • Design, build, and deploy multi-channel campaigns with Email, SMS, Push, Direct Mail, and In-App.
  • Manage end-to-end campaign workflows including targeting, segmentation, and personalization.
  • Set up recurring and ad-hoc campaigns with proper audience targeting rules and testing scenarios.
  • Segmentation & Targeting
  • Create customer segments using our data model and query capabilities (SQL).
  • Leverage behavioural, transactional, and demographic data to build targeted lists.
  • Manage suppression, seed lists, and ensure compliance with opt-in/opt-out rules.
  • Personalization & Templates
  • Configure personalization blocks, dynamic content, and message templates.
  • Work with creative teams to build responsive, personalized email templates.
  • Campaign Optimization & Reporting
  • Monitor campaign performance with delivery, open rates, click-throughs, and conversions.
  • Conduct A/B testing and provide insights for optimization.
  • Generate campaign reports and dashboards for stakeholders.
  • Cross-Functional Collaboration
  • Partner with data, analytics, and IT teams to ensure smooth campaign execution.
  • Work with marketing stakeholders to translate business requirements into technical campaign setups.
  • Ensure campaigns align with brand guidelines and compliance requirements.
Required Skills & Qualifications
  • 3–7 years of experience in Adobe Campaign campaign execution and management.
  • Strong knowledge of email marketing best practices with deliverability, compliance, CAN-SPAM, and GDPR.
  • Experience with SQL and JavaScript for segmentation and audience building.
  • Hands-on knowledge of campaign workflows, typologies, schemas, personalization, and message templates.
  • Understanding of data flows, customer journeys, and campaign automation.
  • Familiarity with multi-channel orchestration with Email, SMS, Push, Direct Mail.
  • Strong analytical skills and experience working with reporting & campaign optimization.
  • Ability to collaborate with marketing, data, and technology teams.
  • Excellent communication and project management skills.
Nice to Have
  • Experience with Adobe Experience Cloud products (AEP, Journey Optimizer, Adobe Analytics, Adobe Target).
  • Knowledge of HTML, CSS, JavaScript for email template troubleshooting.
  • Exposure to integration with CRM/CDP systems (Adobe AEP, Snowflake, etc.).

This role offers a unique opportunity to work with a talented team and contribute to the success of our marketing efforts. If you are a motivated and experienced Marketing Campaign Manager, we encourage you to apply.