Digital Campaign Specialist

Job Title: Digital Campaign Specialist

Campaign execution is a key aspect of our digital marketing strategy. As a Digital Campaign Specialist, you will be responsible for managing end-to-end campaign workflows, including targeting, segmentation, and personalization.

We are looking for an experienced professional who has a strong understanding of email marketing best practices and can effectively execute campaigns that drive results.

Key Responsibilities:

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• Manage end-to-end campaign workflows, including targeting, segmentation, and personalization.\
• Design, build, and deploy multi-channel campaigns (Email, SMS, Push, Direct Mail).\
• Set up recurring and ad-hoc campaigns with proper audience targeting rules and testing scenarios.\
• Create customer segments using Adobe Campaign's data model and query capabilities (SQL).\
• Leverage behavioural, transactional, and demographic data to build targeted lists.\
• Configure personalization blocks, dynamic content, and message templates.\
• Monitor campaign performance (delivery, open rates, click-throughs, conversions).\
• Conduct A/B testing and provide insights for optimization.\
• Generate campaign reports and dashboards for stakeholders.\
• Partner with data, analytics, and IT teams to ensure smooth campaign execution.\
• Work with marketing stakeholders to translate business requirements into technical campaign setups.\
• Ensure campaigns align with brand guidelines and compliance requirements.\
• Develop and maintain knowledge of industry trends, best practices, and new technologies.\
• Foster collaborative relationships with cross-functional teams to drive business outcomes.\
• Prioritize tasks, manage time effectively, and meet deadlines in a fast-paced environment.\
• Analytical and problem-solving skills to identify areas for improvement and implement process enhancements.\
• Excellent communication and project management skills to effectively collaborate with internal stakeholders.\
• Strong attention to detail and organizational skills to manage multiple projects simultaneously.\
• Ability to adapt to changing priorities and deadlines.\
• Achieve outstanding results while maintaining high standards of quality and integrity.\
• Build and maintain expertise in Adobe Campaign, specifically Classic/v8, and other related tools.\
• Suggest and implement process improvements to increase efficiency and effectiveness.\
• Continuously evaluate and improve processes to achieve better results.\
• Proactive approach to identifying and addressing potential issues.\
• Maintain accurate records and documentation of campaign setup, execution, and analysis.\
• Support the development and maintenance of reporting dashboards and metrics.\
• Contribute to the development and implementation of new marketing strategies and initiatives.\
• Represent the team in meetings and communicate effectively with stakeholders.\
• Stay up-to-date on industry trends, best practices, and new technologies.\
• Collaborate with cross-functional teams to develop and implement effective marketing strategies.\
• Develop and maintain expertise in data analysis, visualization, and storytelling.\
• Provide support to junior team members as needed.\
• Assist in training and developing new skills within the team.\
• Participate in brainstorming sessions to generate innovative ideas and solutions.\
• Identify and capitalize on opportunities for growth and improvement.\
• Evaluate and recommend new tools and technologies to enhance team productivity.\
• Take ownership of ongoing projects and deliver high-quality results.\
• Actively seek feedback and use it as an opportunity for growth and self-improvement.\
• Contribute to a positive and inclusive team culture.\
• Mentor and guide junior team members to help them grow professionally.\
• Plan and coordinate team-building activities to foster collaboration and camaraderie.\
• Encourage innovation and creativity within the team.\
• Host workshops and training sessions to share knowledge and expertise.\
• Lead by example and embody the values of our organization.\
• Engage with the community and participate in events and activities that promote our mission and goals.\
• Volunteer for projects outside of your comfort zone to challenge yourself and learn new skills.\
• Seek out mentors and guidance from experienced professionals.\
• Take calculated risks and push boundaries to achieve success.\
• Demonstrate resilience and adaptability in the face of change.\
• Show enthusiasm and passion for your work and its impact.\
• Practice active listening and empathy when working with others.\
• Maintain confidentiality and discretion when handling sensitive information.\
• Treat others with respect and kindness, regardless of their background or position.\
• Embody a growth mindset and continuously seek opportunities for growth and learning.\
• Maintain a safe and healthy work environment.\
• Respect company policies and procedures.\">

About Us:

We are a leading organization in the field of digital marketing, committed to delivering exceptional results through innovative and effective campaigns.

As a Digital Campaign Specialist, you will have the opportunity to work with a talented team of professionals who are passionate about driving business outcomes through creative and data-driven approaches.

We offer a dynamic and supportive work environment, where you will have the chance to grow professionally and contribute to the success of our organization.

We value diversity, equity, and inclusion, and strive to create a workplace culture that is welcoming and respectful to all employees.

Join us in our mission to deliver outstanding results and make a meaningful impact in the digital marketing space.

Benefits:

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• Opportunities for career growth and professional development.\
• A competitive salary and benefits package.\
• A dynamic and supportive work environment.\
• Professional networking opportunities.\
• Access to cutting-edge technology and tools.\
• Flexible work arrangements and remote work options.\
• Comprehensive training and development programs.\
• A generous paid time off policy.\
• A commitment to work-life balance.\
• Recognition and rewards for outstanding performance.\
• A comprehensive employee assistance program.\">],