Digital Advertising Specialist

2 days ago

Kozhikode, Kerala, India beBeeCampaign Full time ₹ 6,00,000 - ₹ 12,00,000
Digital Advertising Specialist Job

We are seeking a skilled Digital Advertising Specialist to oversee the planning, execution, and optimization of digital advertising campaigns.

The ideal candidate should possess strong analytical skills, experience with campaign reporting and optimization, and hands-on knowledge of ad platforms.

A successful Digital Advertising Specialist will be responsible for monitoring campaign performance, optimizing campaigns to improve delivery, scale, and efficiency, and preparing detailed performance reports with insights and recommendations.

They will also collaborate with account managers to ensure smooth communication with advertisers, troubleshoot tracking, delivery, or pacing issues promptly, and stay updated with industry trends, platform updates, and best practices.

Responsibilities:
  • Plan, set up, and execute campaigns across programmatic platforms, mobile UA channels, and other digital advertising platforms.
  • Monitor campaign performance on a daily basis, ensuring KPIs (CTR, CPI, CPA, ROI) are being met.
  • Optimize campaigns to improve delivery, scale, and efficiency.
  • Prepare and share detailed performance reports with insights and recommendations.
  • Collaborate with account managers to ensure smooth communication with advertisers.
  • Troubleshoot tracking, delivery, or pacing issues promptly.
  • Stay updated with industry trends, platform updates, and best practices.
Requirements:
  • Strong analytical skills and experience with campaign reporting and optimization.
  • Hands-on experience with ad platforms (DSPs, Google Ads, Facebook Ads, MMPs like AppsFlyer/Firebase/Adjust).
  • Proficiency in Excel/Google Sheets for reporting and analysis.
  • Ability to multitask and manage multiple campaigns simultaneously.
  • Strong problem-solving skills with a proactive approach.
  • Excellent communication and collaboration abilities.

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