
Digital Advertising Specialist
18 hours ago
Job Title: Digital Advertising Specialist
We are seeking a skilled and experienced professional to join our team as a Digital Advertising Specialist.
The ideal candidate will have a strong background in Google Ads Campaign Management, specifically Performance Max campaigns.
Key Responsibilities:
- Develop, launch, test, optimize, and scale high-performing Google Ads campaigns with a data-driven approach.
- Target local and regional small to medium-sized businesses (SMBs) in North America.
- Utilize a test-and-scale strategy to build hypotheses, validate results with data, and amplify successful campaigns.
- Optimize campaign structure, creative assets, ad copy, audience signals, and bidding strategies to maximize ROI.
- Provide regular reports and actionable insights on campaign performance to stakeholders.
Requirements:
- Mandatory Google Ads Certification.
- Proven experience running Performance Max campaigns for SMBs.
- Strong understanding of North American SMB segments and customer behavior.
- Ability to set up conversion tracking, first-party audience signals, and campaign structure for maximum performance.
- Expertise in lead generation, return on ad spend (ROAS) optimization, and scaling budget.
- Excellent communication and English proficiency skills.
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