
Driving Business Growth Through Data-Driven Decision Making
3 days ago
This role offers a unique opportunity to drive business growth through data-driven decision making.
- Lead performance analysis across paid media channels, developing and owning advanced dashboards and reporting frameworks for leadership visibility.
- Translate complex data into strategic recommendations that drive measurable business outcomes, partnering with Paid Media Managers, Growth Marketing, and Data Science teams to shape acquisition and retention strategies.
- Conduct in-depth analyses on attribution models, conversion paths, and media mix optimization, mentoring junior analysts and contributing to building a data-driven culture within the organization.
- 7+ years of proven experience in performance marketing, media analytics, or digital growth roles, with a strong command of digital ad platforms: Google Ads, Meta, TikTok, and emerging channels.
- Proficiency in advanced analytics & BI tools: Looker Studio, Tableau, Power BI, SQL (preferred).
- Solid understanding of attribution modeling, incrementality testing, and ROI forecasting, with exceptional analytical skills to connect performance data to strategic business outcomes.
- Strong communication skills to present findings and influence senior stakeholders.
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