Customer Retention Specialist

6 days ago


Shimoga, Karnataka, India beBeeEngagement Full time ₹ 15,00,000 - ₹ 20,00,000
Job Title: Loyalty and Engagement Manager

A high-impact role that supports our goal to grow daily active users (DAU), monthly active users (MAU) and deepen user-product affinity.

Main Responsibilities:
  • Design and execute app engagement strategies to increase DAU, MAU and session duration.
  • Create gamification-led experiences to drive repeat usage and behavioral stickiness.
  • Drive Referral programs with the user base and employees to increase top funnel and create a new acquisition channel.
  • Create Engagement models for referred users to drive engagement and initial business outcomes.
  • Identify and implement loyalty and rewards frameworks to recognize and retain high-intent users.
  • Leverage in-app behavioral data to understand user intent signals and cross-product affinities.
  • Develop automated engagement journeys across push notifications, in-app messaging, WhatsApp, SMS and other owned channels.
  • Conceptualize and execute reactivation workflows for dormant or inactive users.
  • Define and own core KPIs: returning user %, engagement frequency, feature repeat rate, retention cohorts and churn recovery rate.
  • Partner with Product and Design to implement in-app features that reinforce engagement (missions, progress bars, badges etc.).
  • Conduct ongoing A/B experiments to optimize lifecycle touchpoints based on user cohort behavior and engagement goals.

This role requires 4–5 years of experience.



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