Music Industry Retention Specialist

2 days ago

Shimoga, Karnataka, India beBeeRetention Full time ₹ 8,00,000 - ₹ 15,00,000
Retention Specialist - Music Industry

We are seeking a highly skilled and analytical Retention Specialist to join our team. In this role, you will be responsible for developing and executing strategies to prevent user churn and reactivate lapsed listeners.

The ideal candidate will have 4-7 years of experience in churn management, user reactivation, or save strategies, preferably within a B2C subscription or mobile app business. You will be hands-on, creative, and able to think critically about complex problems.

Key Responsibilities:
  • Churn Prevention: Identify at-risk users using predictive models and analysis, and develop targeted campaigns to retain them.
  • Lapsed User Reactivation: Design and execute win-back campaigns to bring back subscribers who have churned, including segmenting users based on past listening behavior and time since churn.
  • Analytics & Cross-Functional Collaboration: Own and report on key performance indicators (KPIs) such as Churn Rate, Save Rate, Reactivation Rate, and ROI of campaigns, and provide clear data and qualitative insights to stakeholders.
Requirements:
  • 4-7 years of focused experience in churn management, user reactivation, or save strategies.
  • Hands-on campaign execution with marketing automation platforms.
  • Strong proficiency in SQL and product analytics tools.
  • A passion for music and audio.
What We're Looking For:
  • Someone who can design and interpret A/B tests to get clear answers.
  • Experience building, launching, and optimizing campaigns.
  • A strong focus on metrics-driven decision-making.
Why This Role is Unique:
  • This role combines strategy, creativity, and technical skills to drive business outcomes.
  • It requires a deep understanding of music industry trends and user behavior.
  • It offers the opportunity to make a meaningful impact on customer retention and revenue growth.

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