Mobile Games User Acquisition Specialist

3 days ago

Malappuram, Kerala, India beBeeStrategist Full time ₹ 2,00,000 - ₹ 2,50,000
Acquisition and Retention Strategist

We are seeking a highly motivated and data-driven Acquisition and Retention Strategist to join our growth team.

  • Develop, launch, and optimize user acquisition campaigns across multiple ad networks, targeting key audiences and tracking performance metrics.
  • Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit cost-per-acquisition (CPA) and return-on-ad-spend (ROAS) goals.
  • Implement structured A/B tests for campaigns, audiences, and creatives to maximize engagement and conversion rates.
  • Ensure accurate event configuration and tracking across ad platforms and mobile measurement partners (MMPs).
  • Partner with engineering teams to QA and troubleshoot SDK/event integrations.
  • Analyze campaign and cohort-level data from ad platforms and MMPs to identify trends, opportunities, and risks.
  • Calculate breakeven points and model projected lifetime value (LTV)/return-on-investment (ROI) by user cohorts.
  • Understand and act on player journey metrics, including new users, retained users, and reactivated users.
  • Build dashboards and performance reports in tools such as Looker Studio or Tableau.
  • Apply predictive modeling and early key performance indicators (KPIs) to forecast long-term user value for decision making.
  • Develop and execute a full-funnel strategy that integrates acquisition, retention, and re-engagement efforts.
  • Create and manage audience strategies, including custom audiences, lookalikes, and retargeting cohorts.
  • Design and execute re-engagement campaigns for churned or low-activity users.
  • Collaborate with CRM and product teams to connect user acquisition with retention and monetization strategies.
  • Contribute to forecasting and scaling strategies.
  • Stay current with platform updates, privacy-first user acquisition best practices, and emerging ad tech.
  • Collaborate with the creative team to brief, conceptualize, and test ad creatives, maximizing visual appeal and engagement.
  • Design and run creative test campaigns with structured methodologies to minimize false positives/false negatives.
  • Analyze creative performance using key metrics, translating findings into actionable creative insights.
  • Build data-driven audience categories and ensure visual assets + ad copy are tailored to the right segment.
  • Establish creative refresh cycles and rotation strategies to combat ad fatigue.
  • Share business-aligned creative insights with stakeholders, linking creative learnings to broader user acquisition strategy.
  • Act as the primary liaison with ad networks, agencies, and internal cross-functional teams.
  • Lead the day-to-day campaign operations, ensuring accuracy, quality, and timeliness.
  • Share insights and recommendations with stakeholders to influence product and marketing decisions.

Requirements:

  • 4+ years of hands-on experience in user acquisition for mobile games (social, hypercasual, or casino preferred).
  • Proven expertise with major ad platforms (Meta, Google Ads, TikTok).
  • Strong working knowledge of MMPs (AppsFlyer, Adjust) including event setup and analysis.
  • Deep understanding of user acquisition KPIs (CPI, CPA, ROAS, ROI, LTV, retention).
  • Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis.
  • Proficiency in data analysis & visualization tools (Excel, SQL, Looker Studio, Tableau).
  • Strong analytical, mathematical, and problem-solving skills.
  • Entrepreneurial mindset with a high sense of ownership and accountability.

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