
Mobile User Acquisition Specialist
2 days ago
Job Role
">Key Responsibilities
">- Develop and execute new user acquisition campaigns across various platforms.
- Design, track, and optimize advertising strategies to drive growth.
- Collaborate with designers to create compelling campaign materials.
- Analyze campaign performance using metrics like ROI, ROAS, and LTV.
- Lead junior team members in campaign planning and execution.
- Work closely with cross-functional teams including marketing, creative, analytics, and product.
- Oversee daily operations of the user acquisition team to ensure timely deliverables.
- Contribute to strategic decision-making and resource planning to scale UA efforts efficiently.
Required Skills and Qualifications
">- 5+ years of relevant experience preferably in user acquisition for mobile games.
- Demonstrated leadership experience, including mentoring and guiding team members.
- Entrepreneurial mindset with a willingness to take ownership.
- Excellent data analysis skills and experience working in a metrics-driven role.
- Practical knowledge of tracking technologies, methods, and user acquisition KPIs.
- Exposure to tools like Google Analytics, Meta Business suite, Mixpanel, Amplitude, etc.
- Strong math skills and ability to analyze attribution platform data.
- Passion for staying up-to-date with user acquisition techniques, strategy, audience building, and targeting.
- Bachelor's/Master's degree in math, marketing, or finance.
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