Mobile User Acquisition Specialist

2 days ago


Malappuram, Kerala, India beBeeUserAcquisition Full time ₹ 20,00,000 - ₹ 25,00,000

Job Role

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Key Responsibilities

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  • Develop and execute new user acquisition campaigns across various platforms.
  • Design, track, and optimize advertising strategies to drive growth.
  • Collaborate with designers to create compelling campaign materials.
  • Analyze campaign performance using metrics like ROI, ROAS, and LTV.
  • Lead junior team members in campaign planning and execution.
  • Work closely with cross-functional teams including marketing, creative, analytics, and product.
  • Oversee daily operations of the user acquisition team to ensure timely deliverables.
  • Contribute to strategic decision-making and resource planning to scale UA efforts efficiently.
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Required Skills and Qualifications

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  • 5+ years of relevant experience preferably in user acquisition for mobile games.
  • Demonstrated leadership experience, including mentoring and guiding team members.
  • Entrepreneurial mindset with a willingness to take ownership.
  • Excellent data analysis skills and experience working in a metrics-driven role.
  • Practical knowledge of tracking technologies, methods, and user acquisition KPIs.
  • Exposure to tools like Google Analytics, Meta Business suite, Mixpanel, Amplitude, etc.
  • Strong math skills and ability to analyze attribution platform data.
  • Passion for staying up-to-date with user acquisition techniques, strategy, audience building, and targeting.
  • Bachelor's/Master's degree in math, marketing, or finance.
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