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6 days ago
We're seeking a highly skilled Mobile Data Specialist to help us drive mobile app performance and deliver actionable insights. As a key member of our team, you'll be responsible for implementing, auditing, and optimizing mobile analytics setups using cutting-edge tools like Firebase, Adjust, Appsflyer, or Branch.
Your primary focus will be on configuring and troubleshooting in-app event tracking, conversion tracking, and attribution flows. You'll also work closely with paid campaign teams across Google Ads, Meta, TikTok, and other platforms to ensure seamless integration and data quality.
Key Responsibilities:
- Implement and optimize mobile analytics setups for maximum performance.
- Configure and troubleshoot in-app event tracking, conversion tracking, and attribution flows.
- Align app tracking setups with paid campaigns across multiple platforms.
- Support the integration of SKAdNetwork (SKAN) for iOS campaigns and maintain high-quality data.
- Identify and resolve attribution discrepancies across platforms and reporting systems.
- Develop dashboards using Looker Studio, BigQuery, or other Business Intelligence tools to visualize mobile performance clearly.
- Document all technical setups and collaborate with performance marketing teams.
To succeed in this role, you'll need:
- 3-5 years of hands-on experience with mobile analytics tools.
- A deep understanding of mobile attribution models and post-install event tracking.
- Familiarity with iOS and Android tracking limitations, including ATT and SKAdNetwork.
- Experience working with paid acquisition tracking for mobile apps.
- Exceptional troubleshooting skills for SDK integrations, misfiring events, or discrepancies in MMP data.
- Strong communication skills to bridge technical insights with marketing needs.
In addition to the above requirements, having experience with server-to-server integrations and APIs, knowledge of privacy-first tracking approaches, and exposure to funnel reporting and cohort analysis would be a significant asset.
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