Senior Revenue Management Professional
4 weeks ago
Job Overview
The Senior Revenue Management Professional is responsible for driving sales planning and productivity improvement of the Contact Center. This involves ownership and driving of all aspects, including database management, performance management, resource management, systems coordination, conversation banking platform, and deployment of sales models.
Key Responsibilities
- Project and forecast business targets based on historical campaign performance and current opportunity size.
- Define performance matrices and evaluate tele-calling and FOS performance for all business units within the Contact Center on an ongoing basis, identify areas of opportunity, and drive productivity improvement.
- Improve campaign efficiency by administering segmentation strategy within available databases to ascertain productivity trends and deliver defined business and campaign targets.
- Design and implement appropriate methodologies for customer touchpoints.
- Identify new opportunities for expansion, implement appropriate sales and campaign strategies to meet customer acquisition, penetration, and business targets.
- Generate revenue from the conversation banking platform.
- Improve conversational banking deflection rates.
- Liaise with the Third-party CRM Development Team to ensure new developments are implemented within defined TATs in a cost-effective way and to ensure minimal downtime.
- Coordinate with HSBC MKTG Analytics, MTKG Team to ensure timely allocation and adequate and effective database availability.
- Coordinate with the CVM Team in working out new campaigns and segments.
- Coordinate with Internal and External Teams for implementing new initiatives like ATM lead generation, PIB lead generation, Email campaigns, SMS campaigns, etc.
- Buil and maintain strong relationships with Business Partners, GSC, Third-party Contact Center employees & management to create a positive environment within the Contact Center.
- Timely review of the Conversational Banking journeys.
Requirements
- Graduate/Post-graduate with a minimum of 8 years' experience.
- Sound telesales background, which includes experience managing alternate channels.
- Total work experience of at least 5 years with a minimum of 3 years' experience managing large business independently.
- Good Communication Skills.
- People Management skills with an ability to drive and motivate individuals to achieve Business Targets.
- Proficiency in Excel, MIS, and reporting.
You'll achieve more at HSBC.
HSBC is committed to building a culture where all employees are valued, respected, and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working, and opportunities to grow within an inclusive and diverse environment.
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