Product Growth Specialist

6 days ago


Gurgaon, Haryana, India DotPe Full time

About DotPe:

Established in March 2020, DotPe has successfully bridged the offline-to-online commerce gap in India. With a strong presence across rural and urban areas, the company has empowered over 8 million merchants to go online within a short span of two years.

We are seeking an experienced Product Marketer to join our team. In this role, you will be responsible for developing and executing marketing strategies that drive product awareness, adoption, and revenue growth.

Key Responsibilities:

  • Market Research: Conduct thorough market analysis to identify trends, competitive landscape, and customer needs.
  • Positioning & Messaging: Develop compelling product positioning and messaging that resonates with target audiences.
  • Go-to-Market Strategy: Create and implement go-to-market strategies for new product launches and updates.
  • Content Creation: Produce high-quality marketing content, including product collateral, case studies, blog posts, and social media content.
  • Campaign Management: Plan, execute, and analyze marketing campaigns across various channels (digital, email, social media, etc.).
  • Sales Enablement: Equip the sales team with the tools and resources they need to effectively sell our products.

The ideal candidate should have 2-5 years of experience in Product Marketing, with a proven track record in content marketing and excellent writing skills. The salary for this position is estimated to be around $120,000 per year, depending on qualifications and experience.



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