Senior Programmatic Media Buyer

6 days ago


Thoothukudi, Tamil Nadu, India beBeeDigital Full time ₹ 80,00,000 - ₹ 1,20,00,000
Senior Programmatic Media Buyer Role

Our organization is seeking a seasoned professional to lead digital marketing initiatives as a Senior Programmatic Media Buyer. This role involves crafting proposals, collaborating with internal teams, and driving campaign success.

Key Responsibilities:

  1. Develop comprehensive digital marketing strategies and proposals for clients, focusing on awareness and acquisition campaigns, remarketing efforts, app installs, and video branding.
  2. Manage and optimize App Campaigns on DV360, ensuring optimal reach, install rates, and conversion metrics.
  3. Implement tracking mechanisms and ensure seamless campaign execution by working closely with internal teams.
  4. Oversee client account management for display, TrueView, video, and search campaigns, structuring campaigns, IOs, Line Items, and ad groups on DV360/CM/Google Ads.
  5. Monitor daily and monthly account performance, analyzing budget caps, campaign pacing, lost bidding, impression share, and other key metrics to inform optimization strategies.
  6. Collaborate with the creative design team to develop innovative ideas for creative copy and graphical ad templates, including VAST, Rich Media, HTML5, static display creatives.
  7. Communicate effectively with clients/POCs to ensure campaign achievements align with predefined goals.
  8. Generate relevant reports at three stages of the campaign – Before, During, and After – auditing the advertising account and identifying gaps in existing structures and targeting.
  9. Plan, execute, and manage programmatic campaigns to drive maximum ROI.
  10. Analyze performance across digital channels and prefer experience working on performance-based campaigns.

Required Skills:

  • Programmatic Buying (Intermediate)
  • DV 360 Certified
  • Experience working on DV 360

Desirable Skills:

  • Google Campaign Manager (Intermediate)
  • Marketing

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