Leading Paid Advertising Strategist

1 day ago


Thoothukudi, Tamil Nadu, India beBeeMarketing Full time ₹ 80,00,000 - ₹ 1,20,00,000
Senior Media Buyer Job Description

Throttll is seeking a highly experienced Senior Media Buyer to lead our media buying strategy and drive consistent ROI across competitive verticals.

Key Responsibilities:

  • Plan, launch, and scale high-budget paid campaigns across Meta, Google, TikTok, and native platforms
  • Handle media buying for BH verticals like finance, nutra, lead-gen, etc.
  • A/B test landing pages, creatives, angles, and audience targeting
  • Monitor, analyze, and optimize funnels, CTRs, CVRs, ROAS, and other KPIs in real-time
  • Collaborate with creative, tech, and analytics teams for asset creation & optimization
  • Stay ahead of ad policy changes, platform restrictions, and compliance needs

Requirements:

  • 4+ years of hands-on experience in paid ads and media buying
  • Proven track record of running profitable campaigns in competitive/restricted niches
  • Experience with tracking platforms (e.g., Voluum, RedTrack), and funnel analytics
  • Knowledge of Adspect, Klaviyo, and RT cloakers is a huge plus
  • Strong grasp of ad compliance, funnel logic, and media scaling frameworks
  • Excellent data interpretation and reporting skills


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