Senior Media Liaison

4 days ago

Thoothukudi, Tamil Nadu, India beBeePublic Full time ₹ 50,00,000 - ₹ 1,00,00,000
Job Title: Public Relations Specialist

This role is responsible for maintaining and fostering strong relationships with media professionals.

The ideal candidate will be able to develop and execute comprehensive public relations strategies that meet the goals of the organization.

  1. Media Relations:
  • Establish and maintain positive relationships with journalists, bloggers, and other media influencers.
  • Effectively communicate key messages to the media and stakeholders.
Content Creation:
  • Develop high-quality content that aligns with the organization's messaging and branding.
  • Collaborate with cross-functional teams to ensure consistent messaging across all channels.
Campaign Management:
  • Design and execute campaigns to drive brand awareness and support product launches.
  • Measure and evaluate the success of campaigns using relevant metrics and analytics tools.
Event Coordination:
  • Plan and organize press conferences, product launches, and other PR events.
  • Ensure events align with the organization's brand image and strategic objectives.
Crisis Management:
  • Develop and implement crisis communication plans to mitigate potential risks.
  • Address negative publicity in a proactive and effective manner.
Brand Monitoring:
  • Monitor and analyze public perception of the brand or organization.
  • Provide insights and recommendations to improve the brand's reputation.
Stakeholder Communication:
  • Coordinate internal communication strategies to align teams with external PR goals.
  • Act as a liaison between the organization and external stakeholders.

Requirements:

To succeed in this role, you should possess excellent communication and interpersonal skills, a strong understanding of media relations and content creation, and experience in campaign management and event coordination. You should also be able to work well under pressure and prioritize tasks effectively.

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