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Marketing Director

2 weeks ago

Solapur, Maharashtra, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 1,70,00,000
Marketing Director - Pipeline Growth Specialist

This is a high-impact leadership role responsible for building and executing a global marketing strategy that accelerates pipeline generation, enhances brand visibility, and positions the company as a market leader in contingent workforce management and talent technology.

About This Role
  • Marketing Strategy & Brand Leadership:
    • Develop and execute a comprehensive global marketing strategy to drive brand awareness, lead generation, and customer engagement.
    • Position the company as the premier solution in the market by leveraging thought leadership, content marketing, PR, and digital campaigns.
    • Lead brand messaging and storytelling to differentiate the company's platform in the HR Tech SaaS landscape.
    • Align marketing efforts with sales, product, and executive leadership to ensure a unified go-to-market (GTM) strategy.
  • Demand Generation & Growth Marketing:
    • Drive multi-channel demand generation programs that fuel pipeline growth and revenue acceleration across global locations including US, EU, and APAC.
    • Develop and optimize lead acquisition strategies through SEO, SEM, ABM (Account-Based Marketing), digital advertising, and marketing automation.
    • Implement data-driven growth marketing tactics to attract and convert enterprise HR, procurement, and talent acquisition leaders.
    • Own and optimize the marketing funnel from awareness to conversion, ensuring a high-quality MQL-to-SQL pipeline.
  • Content & Thought Leadership:
    • Oversee the creation of compelling content including whitepapers, case studies, webinars, industry reports, and blogs that establish the company as a trusted authority in workforce solutions.
    • Collaborate with analysts, influencers, and industry leaders to strengthen market credibility and drive earned media coverage.
    • Develop and execute conference, event, and sponsorship strategies to position the company at the forefront of HR Tech and contingent workforce events.
  • Customer & Partner Marketing:
    • Build customer advocacy programs to leverage client success stories and testimonials in marketing efforts.
    • Develop co-marketing initiatives with VMS, MSP, and HR Tech ecosystem partners to expand market reach.
    • Enhance retention marketing strategies that support cross-sell, upsell, and expansion opportunities within existing accounts.
  • Analytics & Performance Optimization:
    • Define and track key marketing KPIs, including CAC, LTV, pipeline contribution, MQL conversion rates, and brand engagement metrics.
    • Utilize marketing automation, CRM, and analytics platforms (e.g., HubSpot, Marketo, Salesforce, Google Analytics) to drive campaign effectiveness.
    • Continuously test, refine, and scale successful marketing programs using A/B testing and performance analysis.