Lead Product Marketing Manager
3 days ago
DMI Finance Private Limited is a leading pan-India credit platform, founded in 2008 by Shivashish Chatterjee and Yuvraja C. Singh. With a deeply experienced team, we have grown into a reputable corporate lending, housing finance, digital consumer, MSME finance, and asset management company.
We are supported by global institutional investors, strategic family offices, and leading banks and public market creditors in India.
Our VisionAt DMI Finance, our vision is to be the leading long-term credit business in new India – leveraging technology, innovation, and strategic partnerships to democratize access to credit.
About the RoleWe are seeking an exceptional Senior Product Marketing Manager to play a crucial role in solving problems for our customers and help build a sustainable business for DMI Finance.
This role will cover the overall vision and execution of the brand and product awareness, engagement, purchase, and retention for existing and potential users of the DMI Finance products across the lifecycle.
Main Responsibilities- Strategy Development and Planning: Develop comprehensive product marketing strategies aligned with the company's overall business objectives, ensuring a strong focus on market positioning, differentiation, and revenue growth.
- Craft compelling narrative, product messaging, and positioning that effectively communicates the value proposition of DMI Finance products to target customers.
- Work closely with cross-functional teams, including product development, growth, and marketing, to develop and execute successful go-to-market plans for new product launches and existing product updates.
- Demonstrated experience in developing and executing successful product marketing strategies, including product positioning, messaging, and go-to-market plans.
- Experience in building and scaling engagement and repeat usage behavior for financial and non-financial services.
- Experience engaging effectively with key decision makers, including delivering presentations, gaining support for initiatives, and advocating your point of view.
We offer a competitive salary range of ₹20,00,000 - ₹40,00,000 per annum, depending on experience.
Join our dynamic team and contribute to shaping the future of DMI Finance.
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