Product Marketing Strategist

2 days ago


Delhi, Delhi, India Arting Digital Private Limited Full time

Arting Digital Private Limited is seeking a highly skilled Product Marketing Specialist to join our team. As a Product Marketing Specialist, you will be responsible for developing and executing go-to-market (GTM) strategies that drive business growth and revenue.

Job Description

We are looking for an experienced professional with 2-5 years of experience in product marketing, GTM strategy, or market research in B2B SaaS/Tech Solutions industries. The ideal candidate will have a strong understanding of pre-sales and post-sales enablement processes, proposal management, and pricing strategy.

Key Responsibilities
  • GTM Strategy & Collateral Creation: Develop and design high-quality GTM materials, including brochures, pitch decks, and case studies to support the sales process and product launches.
  • Sales Enablement: Collaborate with sales teams to create sales tools, enable pre-sales and post-sales activities, and assist in proposal management and pricing strategy.
  • Market Research: Lead market sizing exercises, define Ideal Customer Profiles (ICP), create buyer personas, and perform competitive analysis to inform product positioning.
  • Product Positioning & Messaging: Craft and refine product messaging that resonates with target customers and aligns with business goals.
  • Cross-functional Collaboration: Work closely with product, sales, and customer success teams to align on customer needs, competitive landscape, and product feature requirements.
Requirements
  • Experience in product marketing, GTM strategy, or market research in B2B SaaS/Tech Solutions industries.
  • Strong understanding of pre-sales and post-sales enablement processes, proposal management, and pricing strategy.
  • Ability to lead market sizing exercises, define ICP, and develop buyer personas.
  • Expertise in product positioning and messaging to drive customer engagement.

The estimated salary for this position is ₹1,200,000 - ₹1,800,000 per annum, based on the location and industry standards. We offer a competitive compensation package, comprehensive benefits, and opportunities for career growth and development.



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