Digital Product Marketing Strategist

7 days ago

Delhi, Delhi, India Avo Automation Full time

As a leading provider of automation solutions, Avo Automation is committed to helping businesses assure digital perfection.

The automation testing market is growing rapidly, with an annual growth rate of 18% and a total value of over USD 20 Billion. This presents a significant opportunity for talented individuals to join our team and contribute to the development of innovative products.

Avo Assure, our test automation platform, supports over 100 technologies and has been recognized as a 'Leader' in the G2 Enterprise Grid Report for Test Automation. Our mission is to modernize how organizations test applications, and we're looking for a skilled Digital Product Marketing Strategist to help us achieve this goal.

In this role, you will be responsible for developing product messaging that differentiates our new products and services from others in the market. You will also maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research.

Additionally, you will communicate the value of new products and services to the sales and marketing team, assist sales on calls when appropriate, and speak and present both internally and externally to promote the story of our product.

We are seeking a highly motivated and experienced professional who can drive a range of GTM programs, including webinars, trade shows, social media, and content marketing. The ideal candidate will have excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail.

The estimated salary for this position is around $120,000 - $150,000 per year, depending on experience and qualifications. If you're passionate about product marketing and want to work for a company that's making a real impact in the industry, please apply.

Responsibilities:

  • Develop product messaging that differentiates new products and services from others in the market
  • Maintain and manage competitive intelligence and comparisons
  • Communicate the value of new products and services to the sales and marketing team
  • Assist sales on calls when appropriate
  • Speak and present both internally and externally to promote the story of our product
  • Develop and implement promotional activities such as promotions and product launches
  • Use market research data to determine product pricing
  • Create product content such as case studies, videos, website copy and blog posts
  • Gain insight into customer use of current products, untapped opportunities and buyer personas
  • Measure and optimize the buyer journey as it relates to product feature adoption and usage
  • Manage marketing budget and approval processes

Requirements:

  • BA / BS (MBA Preferred) with 4-6 years prior experience in a similar position
  • Attested experience constructing marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
  • Experience initiating and driving a range of GTM programs including, webinars, trade shows, social media, content marketing etc
  • Ability to effectively lead, inspire, and mentor direct and indirect reports
  • Demonstrable experience collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing
  • Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail

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