Digital Marketing Roadmap Specialist

5 days ago

Ajmer, Rajasthan, India beBeeProgrammatic Full time ₹ 15,00,000 - ₹ 25,00,000
Programmatic Buying Job Description">

We are seeking a skilled and experienced Programmatic Buyer to join our team. As a Programmatic Buyer, you will be responsible for building digital marketing roadmaps and proposals involving DV360 for clients.

The ideal candidate will have experience in managing App Campaigns on DV360 while optimizing for reach/install/conversion. They should also have knowledge of linking App Analytics platforms to DV360.

Responsibilities include creating different ad tags/floodlight tags in CM/DV360 for tracking campaign conversions, audience activity, and integration of different platforms to import/export audiences and conversions.

You will collaborate with internal teams to implement tracking mechanisms and perform client account management responsibilities associated with display/TrueView/video/search campaigns.

Monitor accounts daily and monthly to ensure budget caps, campaign pacing, lost bidding, impression share, and other important metrics are met.

Provide support to creative design teams with ideas for creative copy and graphical ad templates.

Communicate with clients/PoC to keep campaign achievements in sync with predefined goals.

Generate relevant reports at three stages of the campaign – before, during, and after.

Audit advertising accounts and find gaps in existing structure and targeting.

Plan, execute, and manage programmatic campaigns.

Understand performance across digital channels.

Experience working on performance-based campaigns is preferred.

Required Skills:

  • Programmatic Buying (Intermediate)
  • Experience working on DV 360
  • DV 360 Certified

Secondary Skills:

  • Google Campaign Manager (Intermediate)
  • Marketing

This role offers the opportunity to work on challenging and innovative campaigns, collaborate with cross-functional teams, and develop your skills as a Programmatic Buyer.

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