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2 weeks ago
We are seeking an experienced and results-driven Senior Digital Marketing Strategist to spearhead our programmatic buying efforts.
Responsibilities:
Develop and execute comprehensive digital marketing roadmaps that drive awareness, acquisition, and conversion for our clients.
Manage and optimize app campaigns on DV360 to achieve optimal reach, install, and conversion rates.
Collaborate with internal teams to integrate tracking mechanisms and ensure seamless campaign execution.
Structure and optimize display, TrueView, video, and search campaigns on DV360, Google Ads, and other platforms.
Monitor and analyze daily and monthly account metrics to inform optimization strategies and ensure campaign success.
Provide creative support to design teams by suggesting innovative ad copy and graphical ad templates.
Communicate campaign achievements and progress to clients and stakeholders.
Requirements:
Intermediate-level programmatic buying expertise.
Experience working with DV 360 and Google Campaign Manager.
DV 360 certification.
Preferred Skills:
Google Campaign Manager (Intermediate).
Marketing expertise.
