
Senior Marketing Strategist
4 days ago
Our company is seeking a highly skilled Marketing Strategist to develop and execute performance marketing campaigns across various platforms.
The ideal candidate should have a strong understanding of digital ad platforms, analytics tools, and ability to drive measurable revenue growth. We are looking for someone who can work closely with creative, product, and analytics teams to create high-converting campaigns that accelerate brand growth.
Key Responsibilities:
- Paid Media Strategy & Execution
- Develop, implement, and optimize performance marketing campaigns across Meta Ads, Google Ads, YouTube, Amazon Ads, Snapchat, and emerging channels.
- Build full-funnel strategies tailored for D2C brands.
- Manage daily budgets, bids, and pacing to ensure efficient delivery and maximize ROI.
- Conduct A/B testing on creatives, copies, audiences, and landing pages.
- Optimize ad funnels (from click to purchase) to reduce CAC and improve ROAS.
- Collaborate with UI/UX and product teams to optimize website CRO.
- Track, measure, and analyze campaign performance using tools such as Google Analytics, GA4, Meta Business Suite, and attribution platforms.
- Provide weekly and monthly performance dashboards with actionable insights.
- Forecast spends, CAC, and ROI based on past data and industry benchmarks.
- Research consumer behavior, market trends, and competitor strategies to identify opportunities.
- Build and scale lookalike, retargeting, and interest-based audiences.
- Create customer cohorts and lifecycle campaigns to increase LTV.
- Work with creative teams to guide ad content (videos, static ads, UGC, influencer collabs).
- Collaborate with product and sales teams to align campaigns with launches, discounts, and seasonal promotions.
- Drive innovation by testing new ad formats, platforms, and growth hacks.
Required Skills & Qualifications:
- 3–6 years of experience in Performance Marketing, preferably for D2C e-commerce brands.
- Strong understanding of digital ad platforms and analytics tools.
- Proficiency with Google Analytics, GA4, and other attribution platforms.
- Deep knowledge of CAC, ROAS, CLV, AOV, retention, and attribution modeling.
- Proven track record of scaling D2C campaigns with 7–8 figure monthly ad spends.
- Strong analytical skills and ability to translate data into strategy.
- Hands-on experience with Shopify, WooCommerce, or similar e-commerce platforms is a plus.
Key Performance Indicators (KPIs):
- ROAS (Return on Ad Spend)
- CAC vs LTV ratio
- Conversion Rate Improvement
- Revenue Growth from Paid Media
- Retention & Repeat Purchase Rate
Personal Qualities:
- Growth-oriented with a test, learn, and scale mindset.
- Entrepreneurial and proactive in solving problems.
- Comfortable working in a fast-paced, high-growth D2C environment.
- Strong communication and collaboration skills.
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