
Digital Marketing Specialist
20 hours ago
We are seeking a highly motivated and analytical Digital Marketing Specialist to join our team. In this role, you will be instrumental in developing and executing our social media strategy, driving brand awareness, engagement, and conversions.
The Role:
- Develop and implement comprehensive digital marketing strategies aligned with overall business objectives.
- Create compelling content across various social media platforms, including Instagram, Facebook, TikTok, YouTube, Pinterest, and Twitter.
- Plan and execute social media campaigns, contests, and promotions to drive engagement and achieve campaign goals.
- Stay up-to-date with the latest social media trends, algorithm changes, and best practices.
- Manage and grow online communities across all relevant social media platforms.
- Engage with followers, respond to comments and messages in a timely and on-brand manner, fostering a positive brand image.
- Monitor brand mentions and online conversations, identifying opportunities and addressing concerns.
Requirements:
- 2+ years of progressive experience in digital marketing, with a proven track record of success.
- Demonstrable experience working with a direct-to-consumer brand is highly preferred.
- Expertise in managing and optimizing content across a variety of social media platforms.
- Exceptional analytical skills with the ability to interpret data, derive actionable insights, and make data-driven decisions.
- Proficiency in using social media analytics tools (e.g., Google Analytics, Facebook Business Manager, Instagram Insights).
Bonus Points:
- Experience with social media management tools (e.g., Hootsuite, Sprout Social, Buffer).
- Basic graphic design or video editing skills (e.g., Canva, CapCut, basic Photoshop).
This is an exciting opportunity for a talented individual to join our team and contribute to our mission.
If you have the required skills and qualifications, please submit your application.
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