
Digital Marketing Strategist
3 hours ago
We are seeking a skilled Performance Marketing Specialist to lead paid media campaigns across digital platforms, driving ROI-focused results and optimizing ad spends.
- Plan, execute, and optimize paid campaigns on Google Ads, Meta Ads Manager, and other platforms.
- Monitor key performance indicators such as cost-per-click, cost-per-action, click-through rate, return on ad spend, and provide regular performance reports.
- Conduct keyword research, competitor analysis, and audience segmentation for better targeting.
- Collaborate with designers and content teams to create high-performing ad creatives and landing pages.
- Continuously run A/B testing for creatives, copies, and targeting strategies.
Key Responsibilities:
- Manage campaign budgets, forecast spends, and ensure high ROI delivery.
- Stay updated with the latest digital marketing trends, algorithms, and ad platform updates.
Required Skills:
- Strong expertise in Google Ads (Search, Display, YouTube), Meta Ads, and other digital advertising platforms.
- Proficiency in campaign optimization and conversion tracking (Google Analytics, Tag Manager, Pixel setup).
- Strong analytical skills with the ability to interpret data and make performance-driven decisions.
- Knowledge of SEO basics to align paid and organic strategies.
- Excellent communication and presentation skills.
Preferred Qualifications:
- Google Ads and Meta Blueprint certifications.
- Experience in agency environments with multi-client campaign management.
- Familiarity with programmatic ads and marketing automation tools.
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