Senior Digital Analytics Specialist

2 days ago

Nagpur, Maharashtra, India beBeeAnalytics Full time ₹ 12,00,000 - ₹ 18,00,000

Job Overview:

We are seeking a highly skilled digital analytics expert to lead our team's efforts in data-driven decision making.

The ideal candidate will be responsible for implementing, managing, and optimizing analytics tracking across multiple client websites and campaigns.

This role requires strong technical expertise, attention to detail, and the ability to translate data into actionable insights that drive growth for our clients.

Key Responsibilities:

  • Implement and manage Google Analytics 4 (GA4) across client websites.
  • Configure custom events, conversions, and enhanced measurement tracking.
  • Create and maintain data layers for advanced tracking requirements.
  • Develop and manage Google Tag Manager (GTM) containers for multiple clients.
  • Deploy and test tags, triggers, and variables for Google Ads, Meta Ads, and other marketing platforms.

Data Integration & Reporting:

  • Ensure accurate data flow between GA4, GTM, Google Ads, Search Console, and CRM/marketing platforms.
  • Build custom reports and dashboards in Looker Studio/Google Data Studio.
  • Automate reporting processes for client campaigns and deliver actionable insights.

Requirements:

  • 4–7 years of proven experience in Google Analytics (Universal & GA4) and Google Tag Manager.
  • Strong technical skills in JavaScript, data layers, regex, and event-based tracking.
  • Experience with conversion tracking for Google Ads, Meta, and Facebook Ads.
  • Familiarity with CRM and marketing automation tools integration.
  • Strong problem-solving and debugging skills.
  • Ability to handle multiple client accounts and deliver within deadlines.

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