Senior Digital Marketing Specialist

3 days ago

Nagpur, Maharashtra, India beBeePerformance Full time ₹ 1,20,00,000 - ₹ 2,00,00,000
Job Opportunity

We are seeking an experienced Senior Performance Marketer to lead and optimize our performance marketing initiatives.

This role will be responsible for developing, executing, and managing paid marketing campaigns with the goal of driving user acquisition and maximizing return on investment (ROI).

The ideal candidate will have expertise in paid media, analytics, and campaign optimization.

Key Responsibilities:
  • B2B SaaS marketing experience is mandatory, with a deep understanding of SaaS sales cycles and customer lifetime value (CLV).
  • Develop and execute performance marketing strategies across various digital channels to drive customer acquisition and revenue growth.
  • Lead the creation and management of paid campaigns across multiple platforms, ensuring alignment with business objectives and key performance indicators (KPIs).
  • Analyze campaign performance and continuously optimize bids, targeting, creatives, and messaging to ensure maximum ROI.
  • Monitor and manage daily, weekly, and monthly performance reports, ensuring campaigns stay on track and meet performance goals.
  • Conduct A/B testing and experimentation to optimize landing pages, ad creatives, and overall campaign performance.
  • Build and manage effective marketing strategies, tracking spend against performance goals and optimizing for cost-efficiency.
  • Stay up-to-date with industry trends, new advertising technologies, and best practices in digital marketing.
  • Drive growth initiatives through retargeting, CRM-based campaigns, and advanced segmentation strategies.
Requirements:
  • 4-6 years of experience in performance marketing, digital advertising, or similar roles with a proven track record of driving measurable results.
  • Demonstrate a proven track record of achieving significant ROI from marketing budgets, consistently meeting or exceeding performance targets and KPIs.
  • In-depth knowledge of performance marketing channels, including search (Google, Meta, and other channels).
  • B2B SaaS marketing experience is mandatory, with a proven track record of executing and optimizing performance marketing campaigns in a B2B environment.

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