Digital Advertising Campaign Specialist

1 day ago


Nagpur, Maharashtra, India beBeeCampaign Full time ₹ 8,00,000 - ₹ 15,00,000
Digital Advertising Campaign Specialist

We are seeking an analytical and proactive Digital Advertising Campaign Specialist to oversee the planning, execution, and optimization of digital advertising campaigns.

Job Description:

The ideal candidate should have experience in campaign management, strong analytical skills, and hands-on experience with ad platforms. The role involves monitoring campaign performance, optimizing campaigns to improve delivery, scale, and efficiency, and preparing detailed performance reports for advertisers.

Key Responsibilities:
  • Campaign Planning and Execution: Plan, set up, and execute campaigns across programmatic platforms, mobile UA channels, and other digital advertising platforms.
  • Campaign Performance Monitoring: Monitor campaign performance on a daily basis, ensuring KPIs (CTR, CPI, CPA, ROI) are being met.
  • Campaign Optimization: Optimize campaigns to improve delivery, scale, and efficiency.
  • Reporting and Insights: Prepare and share detailed performance reports with insights and recommendations.
Requirements:
  • Experience in campaign management (Programmatic / UA / Digital Advertising).
  • Strong analytical skills and experience with campaign reporting and optimization.
  • Hands-on experience with ad platforms (DSPs, Google Ads, Facebook Ads, MMPs like AppsFlyer/Firebase/Adjust).
  • Proficiency in Excel/Google Sheets for reporting and analysis.


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