Digital Advertising Operations Specialist

2 days ago

Nagpur, Maharashtra, India beBeeDigitalAdvertisingOperations Full time ₹ 8,00,000 - ₹ 12,00,000

Job Title

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As a Digital Advertising Operations Specialist, you will play a key role in managing the technical and logistical aspects of digital advertising campaigns.

Key Responsibilities:
  • Campaign Setup & Trafficking: Implement and manage digital ad campaigns across various platforms and trafficking ad creatives.
  • Quality Assurance: Ensure accurate implementation of ads, tags, creative assets, and tracking pixels.
  • Monitoring & Optimization: Monitor campaign performance, analyze data, and proactively optimize for delivery and KPIs (CTR, viewability, conversions, etc.).
  • Reporting & Analysis: Generate and monitor campaign metrics to ensure optimal performance and identify areas of improvement.
  • Troubleshooting: Diagnose and resolve issues related to campaign delivery, ad tags, and tracking discrepancies.
  • Collaboration: Work closely with internal teams to ensure seamless campaign operations.
  • Inventory Management: Monitor ad inventory and suggest improvements to maximize fill rates and revenue.

Our ideal candidate will have a bachelor's degree in marketing, advertising, communications, or a related field, along with 3-5 years of experience in ad operations or digital campaign management. They should be familiar with ad serving platforms, possess basic knowledge of HTML, JavaScript, and third-party ad tags, and demonstrate strong analytical skills and attention to detail. Proficiency in Excel, including advanced formulas, macros, and data visualization tools, is also essential.

Requirements:

  • Bachelor's Degree: In marketing, advertising, communications, or a related field.
  • Experience: 3-5 years in ad operations or digital campaign management.
  • Familiarity: With ad serving platforms, including Google Admob, ironsource, and Campaign Manager 360.
  • Technical Skills: Basic understanding of HTML, JavaScript, and third-party ad tags.
  • Analytical Skills: Strong analytical skills and attention to detail.
  • Excel Skills: Proficient in Excel, including advanced formulas, macros, and data visualization tools.

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