Chief Marketing Strategist

15 hours ago


Mumbai, Maharashtra, India Cloud Counselage Pvt Ltd Full time

Role Overview

We are seeking a highly skilled Chief Marketing Strategist to join our team at Cloud Counselage Pvt Ltd. As a key member of our marketing department, you will be responsible for developing and implementing comprehensive marketing strategies to drive business growth and success.

About the Job

The ideal candidate will have 5-7 years of relevant experience in marketing, with a strong track record of creating engaging digital campaigns that drive results. They will also have expertise in product marketing, brand management, and data-driven decision making.

Key Responsibilities

  • Strategic Planning: Develop and implement comprehensive marketing strategies aligned with the company's overall objectives and goals.
  • Team Management: Lead and manage the marketing team, including hiring, training, and supervising staff members.
  • Campaign Management: Oversee the planning, execution, and analysis of marketing campaigns across various channels.
  • Brand Management: Develop and maintain the organization's brand identity, including brand positioning, messaging, and visual identity.
  • Market Research and Analysis: Conduct market research to identify market trends, consumer preferences, and competitive insights.
  • Product Marketing: Collaborate with product development teams to understand product features, benefits, and target market.
  • Budget Management: Develop and manage the marketing budget, allocating resources effectively to maximize ROI.
  • Performance Monitoring and Reporting: Track key performance indicators (KPIs) and marketing metrics to evaluate the effectiveness of marketing campaigns and initiatives.

Requirements

  • Relevant experience of 5-7 years in marketing.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Experience in optimising product and user funnels.
  • Use a data-driven approach to manage campaigns and derive insights on strategy and performance.

Benefits

  • A competitive salary based on industry standards.
  • A fun and receptive work culture.
  • Incredible learning and exposure to every aspect of a funded financial start-up as an early member, working directly with the founders.
  • Recognition and experience of working on a platform with an exponential user growth curve.
  • Flexible work hours and remote work options.


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