Chief Brand Strategist
3 days ago
Company Overview:
">IDFC FIRST Bank is a leading financial institution that values innovation and customer satisfaction.
">Job Summary:
">We are seeking an experienced Chief Brand Strategist to lead our brand marketing efforts, driving growth and engagement through effective marketing campaigns and strategies.
">About the Role:
">The Chief Brand Strategist will be responsible for developing and implementing comprehensive brand strategies aligned with the bank's objectives and target market segments.
">Key Responsibilities:
">- ">
- Marketing Campaign Execution:">
- Lead the planning, execution, and optimization of marketing campaigns across various channels including digital, social media, print, and events to promote the bank's products and services.">
- Market Research and Analysis:">
- Conduct market research, competitor analysis, and customer feedback analysis to identify market trends, consumer preferences, and areas for brand improvement.">
- Cross-functional Collaboration:">
- Collaborate with internal departments such as product development, sales, and customer service to ensure alignment of brand messaging and consistency in customer experience.">
- Brand Strategy Development:">
- Develop and implement comprehensive brand strategies aligned with the bank's objectives and target market segments.">
- Brand Identity Management:">
- Maintain and strengthen the bank's brand identity by overseeing brand guidelines, logos, typography, and visual elements across all marketing materials and channels.">
- Brand Performance Monitoring:">
- Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of branding initiatives and marketing campaigns and provide regular reports to management.">
- Brand Compliance:">
- E nsure compliance with regulatory requirements and industry standards in all brand-related communications and activities.">
- Stay Updated:">
- Stay abreast of industry trends, emerging technologies, and best practices in branding and marketing to continuously improve the bank's brand presence and competitiveness.">
Required Qualifications:
">Graduation: Any Graduate
">Post Graduation : Any Post Graduation
">Experience:
">5+ Years of experience into brand management, across sectors or advertising agency.
">Estimated Salary: ₹1,200,000 - ₹1,800,000 per annum
">This estimate is based on national averages and can vary based on location and other factors.
">Benefits:
">IDFC FIRST Bank offers a competitive salary, benefits package, and opportunities for career growth and development.
">We strive to create a positive work environment where employees feel valued and empowered to contribute their best work.
">Our team is committed to delivering exceptional results and providing excellent customer service.
">Location:
">IDFC FIRST Bank has multiple locations throughout India.
">-
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