Chief Brand Strategist

3 days ago


Mumbai, Maharashtra, India IDFC FIRST Bank Full time

Company Overview:

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IDFC FIRST Bank is a leading financial institution that values innovation and customer satisfaction.

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Job Summary:

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We are seeking an experienced Chief Brand Strategist to lead our brand marketing efforts, driving growth and engagement through effective marketing campaigns and strategies.

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About the Role:

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The Chief Brand Strategist will be responsible for developing and implementing comprehensive brand strategies aligned with the bank's objectives and target market segments.

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Key Responsibilities:

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  • ">
  • Marketing Campaign Execution:">
  • Lead the planning, execution, and optimization of marketing campaigns across various channels including digital, social media, print, and events to promote the bank's products and services.">
  • Market Research and Analysis:">
  • Conduct market research, competitor analysis, and customer feedback analysis to identify market trends, consumer preferences, and areas for brand improvement.">
  • Cross-functional Collaboration:">
  • Collaborate with internal departments such as product development, sales, and customer service to ensure alignment of brand messaging and consistency in customer experience.">
  • Brand Strategy Development:">
  • Develop and implement comprehensive brand strategies aligned with the bank's objectives and target market segments.">
  • Brand Identity Management:">
  • Maintain and strengthen the bank's brand identity by overseeing brand guidelines, logos, typography, and visual elements across all marketing materials and channels.">
  • Brand Performance Monitoring:">
  • Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of branding initiatives and marketing campaigns and provide regular reports to management.">
  • Brand Compliance:">
  • E nsure compliance with regulatory requirements and industry standards in all brand-related communications and activities.">
  • Stay Updated:">
  • Stay abreast of industry trends, emerging technologies, and best practices in branding and marketing to continuously improve the bank's brand presence and competitiveness.">

Required Qualifications:

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Graduation: Any Graduate

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Post Graduation : Any Post Graduation

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Experience:

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5+ Years of experience into brand management, across sectors or advertising agency.

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Estimated Salary: ₹1,200,000 - ₹1,800,000 per annum

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This estimate is based on national averages and can vary based on location and other factors.

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Benefits:

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IDFC FIRST Bank offers a competitive salary, benefits package, and opportunities for career growth and development.

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We strive to create a positive work environment where employees feel valued and empowered to contribute their best work.

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Our team is committed to delivering exceptional results and providing excellent customer service.

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Location:

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IDFC FIRST Bank has multiple locations throughout India.

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