Retention Marketing Strategist

1 week ago


Mumbai, Maharashtra, India IIDE Education Private Limited Full time

We are seeking a skilled and experienced Retention Marketing Strategist to join our team at IIDE Education Private Limited.

The ideal candidate will have a strong background in retention marketing, with a focus on developing and executing multichannel strategies to drive customer engagement and retention.

Key Responsibilities:

  • Strategy Development: Develop and implement comprehensive retention strategies across email, SMS, and WhatsApp to engage customers at various touchpoints.
  • Campaign Execution: Lead the execution of multichannel campaigns, including cold emails, follow-up emails, and drip campaigns to drive customer engagement and retention.
  • Team Leadership: Manage and mentor a team of retention marketing professionals, providing ongoing performance feedback and support to ensure team success.
  • Performance Analysis: Analyze campaign performance, focusing on improving key metrics such as open rates, click-through rates, and customer engagement.

Requirements:

  • Minimum 3 years of experience in retention marketing, with a focus on multichannel strategy and campaign execution.
  • Technical skills in marketing automation tools, such as MoEngage and WebEngage.
  • Strong analytical skills, with experience in optimizing campaigns for improved performance.
  • Exceptional communication skills, with the ability to craft compelling content and lead a team of retention marketing professionals.

Preferred Qualifications:

  • Experience in customer journey mapping and creating customer lifecycle journeys to engage users at various touchpoints.
  • Ability to innovate and enhance retention marketing strategies based on previous experiences.

What We Offer:

IIDE Education Private Limited offers a dynamic and challenging work environment, with opportunities for professional growth and development. We are committed to attracting and retaining top talent and offer a competitive compensation package, including benefits and perks.



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